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Comcast RISE Small Business Program

In-Kind Marketing and Technology Services to USA
BIPOC-Owned Small Businesses in Multiple States

Agency Type:

Foundation / Corporation

Funding Source:

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Comcast Corporation

Deadline Date:

10/16/21 11:59 PM Eastern Time - Receipt


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In-kind support of marketing and technology services to USA small businesses owned and operated by people of color in multiple states. In-kind support may fall into one of the following categories: internet services and computer equipment, commercial production, media campaigns, and marketing strategy. Comcast Business and Effectv service various markets in 40 states across the country.

Selected businesses could receive one or more of the following elements:

Consulting: Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to grow your business.

Media: A linear TV media schedule, over a 90-day period.

Creative Production: Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 90-day media placement schedule.

Technology Makeover: Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may still apply for tech makeover services.)

Monetary Grant: Application for monetary grant will be available later in 2021.

GrantWatch ID#:

GrantWatch ID#: 194683

Number of Grants:

There will be approximately 560 Effectv Winners and approximately 756 Tech Makeover Winners.

Estimated Size of Grant:

- The Media Consultation Winners will each receive a consultation meeting during which Comcast personnel or third party partners will provide advertising, marketing, and creative analysis, insights, and guidance.
- The Media Campaign Winners will each receive a ninety (90) day linear TV media schedule.
- The Creative Campaign Winners will each receive production of a turnkey 30-second television commercial and the right to use that television commercial in a ninety (90) day linear TV media schedule.
- The Tech Makeovers will include some combination of Comcast Business Internet, Voice, cybersecurity malware detection and video surveillance services with no monthly service charge for up to a 12-month period and computer equipment from a selection of desktops, laptops or tablets. Approximate Retail Value (“ARV”) of each Tech Makeover prize: $10,000.00.

Term of Contract:

Tech Makeover services can only be awarded to one business location for a 12-month consecutive period.

Additional Eligibility Criteria:

Open only to small businesses operating in one (1) of the contiguous United States or the District of Columbia, excluding the following:
- For Tech Makeover: Alaska, Hawaii, Idaho, Iowa, Montana, Nebraska, Nevada, North Dakota, Oklahoma, South Dakota, and Wyoming; and
- For Media Consultation, Media Campaign, and Creative Campaign: Alabama, Alaska, Arizona, Hawaii, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Wisconsin, and Wyoming.

Small business must be owned by an individual eighteen (18) years of age or older as of the start of the Contest Period that also meets the following eligibility requirements:
- Owner identifies as Black, Indigenous, or a Person of Color;
- Person who owns the business is the primary decision maker for, and has been actively engaged in the day-to-day operation of the business;
- Owner owns at least 51% of said business;
- Business is registered to conduct business in one of the forty-eight (48) contiguous United States or District of Columbia; ​
- Business is independently owned and operated, sole proprietor;
- Business has engaged in active daily operation for at least one (1) year (twelve (12) months)

For Media Consultation, Media Campaign, and Creative Campaign:
- Business employs less than one hundred (100) employees (including full-time and part-time employees)

For Tech Makeover:
- Must be a premises-based (not home-based) business located in a building and not mobile (such as operating out of a truck);
- Business employs less than or equal to twenty-five (25) employees (including full-time and part-time employees)

Business must not fall into any of the following categories:
- Non-profit;
- Chamber of Commerce;
- Educational Institution;
- Political advertiser;
- Marijuana dispensary;
- Manufacturer or retailer of drug paraphernalia;
- Virtual MVPD;
- Internet Service Provider;
- Gun manufacturer or retailer;
- Fireworks manufacturer or retailer;
- Tobacco/vape manufacturer or retailer;
- Illegal products or services provider;

Employees of Comcast Corporation, and each of its respective parents, affiliates, and subsidiaries are not eligible to enter or win.

Pre-Application Information:

Submissions must be received by October 16, 2021 at 11:59:59 PM Eastern Time to be eligible for the Contest. Additional recipients will be chosen quarterly.

Support Focus Areas:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online:

For questions about completing or submitting your application, please contact a Comcast RISE Representative at

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Illinois;   Indiana;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   Ohio;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin

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